Laura Zanati
Advertising Expert

After an initial call, setup usually starts within 5 working days, depending on the complexity of the project.

The cost depends on the type of project, objectives, and level of involvement required. Each collaboration is tailored based on the necessary activities and growth potential. Investment starts from 650 CHF/month for smaller projects.

It’s not about having a high or low budget, but about sustainability. You need an investment that allows you to collect data within a reasonable timeframe and make decisions based on real numbers. Budgets that are too low slow down the process and make it difficult to understand what actually works. That’s why, in the initial phase, the focus is on finding the right balance between investment, margins, and objectives.

Advertising is the entry point, but it’s not what determines the outcome. Performance depends on how the funnel, messaging, offer, and sales process are structured. I work on the entire system, ensuring that every element contributes to the same goal.

Data comes in immediately, results are built over time. The first few weeks are used to understand how the market responds. From there, optimizations begin to improve performance in a progressive and stable way. In any case, leads and sales often start coming in from the very first days!

Absolutely, and I’m always happy to bring added value. When a team is already in place, the work becomes more strategic: analysis, direction, optimization, and alignment across activities, with the goal of improving what is already running.

There is almost always room for improvement, but not where most people expect. Many companies focus on campaigns, while the most impactful levers are often in the funnel, lead quality, or sales process. Identifying these areas is the first step to truly improving performance.

An agency mainly focuses on execution. My work starts from strategy, guides decisions, and touches the whole system that leads to the result. The goal is to build marketing that works in a coherent and sustainable way.

Performance is measured through concrete metrics tied to the project’s goals, such as cost per lead, conversion rate, and return on investment. Every decision is data-driven, with continuous monitoring to optimize and improve results over time.